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Television and display

Media communication

Television is the mainstay of NORPROTEX's external communications, particularly for its LONGBOARD brand. NORPROTEX works regularly with various media agencies to create its ad spots.


Babygro

Babygro

Media plan « Les Maternelles »
(France 5) march 2008

Longboard

Longboard

Media plan "Les Experts"
(TF1) 2010

Ruckfield

Ruckfield

Media plan « Rencontres à XV »
(France 2) january to june 2010


On-pack and point of sale communication

Leveraging brand name visibility with point of sale communication is a key ingredient for NORPROTEX. For the 6 million items marketed every year, the company's marketing team places special importance on "on-pack" communication (brand labels and packaging) and product display. To boost brand awareness, NORPROTEX sets up shelf displays with impact, a major thrust for transforming the purchasing act into purchasing pleasure.